Comment

Representation ID: 58023

Received: 12/12/2021

Respondent: Imperial War Museum/Gonville and Caius College

Agent: Tulley Bunting

IWM supports proposals for visitor attractions and can contribute to their achievement.

IWM Duxford, with nearly 390,000 visits per year, is largest attraction, ahead of Fitzwilliam Museum (353,000), and Botanic Gardens (305,000). Masterplan to drive visitor growth to 550,000 by 2030, increase market penetration from 2.4% to 4.1% in regional market where an undersupply of Museum & Heritage visits of approximately 9m per annum.

Attraction of museum, major air show events, conference and corporate hire facilities supplies the market for an on-site hotel, planning consent has been granted. Economic model identified under-supply of business and tourist accommodation and will contribute towards addressing this and supporting visitor economy.

Through direct, indirect, induced and visitor impacts, estimated IWM Duxford supports £43m in GVA and 1,040 FTE jobs in East of England.