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North East Cambridge Area Action Plan Issues and Options 2019

Representation ID: 32795

Received: 24/03/2019

Respondent: Matthew Danish

Representation Summary:

Yes, there should be low levels of car parking and the car parking spaces that are built should cost money to use by the day or by the hour, depending on the context.

It is important to charge by the day or the hour because that gives people an opportunity to change their mind from day to day. In contrast, if they pay for parking by the month then they have a sunk cost and will be more likely to drive every day that month rather than reconsider.

Full text:

Yes, there should be low levels of car parking and the car parking spaces that are built should cost money to use by the day or by the hour, depending on the context.

It is important to charge by the day or the hour because that gives people an opportunity to change their mind from day to day. In contrast, if they pay for parking by the month then they have a sunk cost and will be more likely to drive every day that month rather than reconsider.