Greater Cambridge Local Plan: Proposed Submission

Add a further clause to GP/QP. ‘D integrating with local character ‘

Prevent negative impacts on the character and setting of the immediate area, with placing of temporary or permanent advertising panels, promotion panels, house agent banners, A boards, weighted stand-alone wavy banners, that obscure views over historic buildings or natural open spaces or deface historic approach roads, central streets and pathways in Conservation Areas.
Planning permission should be sought for all advertising and promotional material before or after planning granted.

Add a further clause to GP/QP. ‘D integrating with local character ‘
Prevent negative impacts on the character and setting of the immediate area, with placing of temporary or permanent advertising panels, promotion panels, House agent banners, A boards, weighted stand-alone wavy banners, that obscure views over historic buildings or natural open spaces or deface historic approach roads, central streets and pathways in Conservation Areas.
Planning permission should be sought for all advertising and promotional material before or after planning granted.

3. Proposals for advertising, street furniture and signage will only be permitted where they do not harm the character or visual amenity of the area, obstruct movement, or compromise public safety. They must have a clear purpose, avoid unnecessary clutter, and be appropriate in size, design, materials, colour, and illumination, with consideration given to their cumulative visual impact.
This includes placing of temporary or permanent advertising panels, promotion panels, House agent banners, A -boards, weighted stand-alone wavy banners, that obscure views over historic buildings or natural open spaces or deface historic approach roads, central streets and pathways in Conservation Areas.
Planning permission should be sought for all advertising and promotional material before or after planning granted.

Policy GP/QD: Achieving high quality development
Amend and improve section 3 which as had not enough scrutiny on negative impacts all over Cambridge now, and is only a copy and paste of the old/ current LP.
3. Proposals for advertising, street furniture and signage will only be permitted where they do not harm the character or visual amenity of the area, obstruct movement, or compromise public safety. They must have a clear purpose, avoid unnecessary clutter, and be appropriate in size, design, materials, colour, and illumination, with consideration given to their cumulative visual impact.