Draft Greater Cambridge Local Plan for consultation
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Draft Greater Cambridge Local Plan for consultation
Policy J/VA: Visitor accommodation, attractions and facilities
Representation ID: 211866
Received: 30/01/2026
Respondent: Hilton Cambridge City Centre
The draft Local Plan adopts a restrictive approach to changes of use involving visitor accommodation,
particularly where this would result in the loss of existing hotels. At the same time, the Plan states that the
conversion of existing residential properties to hotels will only be supported in exceptional circumstances, in
order to maintain housing supply and protect residential amenity. While this objective is understood, the
policy position is internally inconsistent and undermined in practice by the widespread growth of short-term
lets. This inconsistency weakens the credibility of the policy framework and highlights the need for a more coherent and enforceable approach to use change. Introducing a registration requirement, supported by the
designation of controlled zones in areas of highest housing pressure, would allow the Local Plan to draw a
clear and enforceable distinction between genuine residential use, incidental home-sharing, and commercial
short-term accommodation. This would significantly strengthen the Plan’s ability to protect housing stock,
while restoring parity between informal accommodation and professionally managed hotels.
This submission sets out the Cambridge Hoteliers’ Association’s (CHA) response to the Draft Greater Cambridge Local Plan. While supporting sustainable, plan-led growth and a competitive visitor economy, the CHA raises concerns that the Plan does not adequately reflect the scale and impact of short-term lets or existing accommodation supply. The submission calls for compulsory registration and clearer planning control of short-term lets, stronger protection of housing supply, and a shift away from accommodation-led growth towards demand-driving uses. It argues that further hotel provision should only be supported where a demonstrable increase in underlying demand can be evidenced.
Comment
Draft Greater Cambridge Local Plan for consultation
Policy J/VA: Visitor accommodation, attractions and facilities
Representation ID: 211867
Received: 30/01/2026
Respondent: Hilton Cambridge City Centre
The Local Plan also retains a highly onerous process for changing existing hotel use to alternative uses,
including residential. Development resulting in the loss of visitor accommodation will not be permitted unless
applicants can demonstrate that the use is no longer economically viable and that the property has been
actively marketed for at least 12 months with no interest for continued hotel use. In practice, this approach is
slow, resource-intensive and poorly aligned with real-world market conditions. It prevents buildings from
responding efficiently to economic signals, locks in underperforming uses, and delays the delivery of
potentially more beneficial outcomes, including housing.
The CHA therefore calls for the Local Plan to acknowledge commercial realities for hotels wishing to
complete a change to more economically viable use classes.
This submission sets out the Cambridge Hoteliers’ Association’s (CHA) response to the Draft Greater Cambridge Local Plan. While supporting sustainable, plan-led growth and a competitive visitor economy, the CHA raises concerns that the Plan does not adequately reflect the scale and impact of short-term lets or existing accommodation supply. The submission calls for compulsory registration and clearer planning control of short-term lets, stronger protection of housing supply, and a shift away from accommodation-led growth towards demand-driving uses. It argues that further hotel provision should only be supported where a demonstrable increase in underlying demand can be evidenced.
Comment
Draft Greater Cambridge Local Plan for consultation
Policy J/VA: Visitor accommodation, attractions and facilities
Representation ID: 211876
Received: 30/01/2026
Respondent: Hilton Cambridge City Centre
These issues point to the need for a more integrated, proportionate and enforceable approach
to visitor accommodation within the Local Plan – one that recognises the full spectrum of accommodation
provision, aligns regulatory requirements more closely across uses, and allows market forces to operate within
a clear and consistent planning framework. The Local Plan offers a timely opportunity to begin addressing the
impacts of short-term lets through the planning system, including through compulsory registration, clearer
change-of-use triggers and the removal of exemptions that undermine housing protection. While planning policy alone cannot resolve all aspects of short-term let regulation, these measures would represent an important first step in establishing greater oversight, fairness and consistency.
This submission sets out the Cambridge Hoteliers’ Association’s (CHA) response to the Draft Greater Cambridge Local Plan. While supporting sustainable, plan-led growth and a competitive visitor economy, the CHA raises concerns that the Plan does not adequately reflect the scale and impact of short-term lets or existing accommodation supply. The submission calls for compulsory registration and clearer planning control of short-term lets, stronger protection of housing supply, and a shift away from accommodation-led growth towards demand-driving uses. It argues that further hotel provision should only be supported where a demonstrable increase in underlying demand can be evidenced.